When it comes to your video going viral, there is no set formula you can use to guarantee success. Many people put a lot of time, effort, and money into trying and are still unsuccessful – conversely, sometimes the videos you would least expect to be popular get shared a million times over.
Having a video go viral can dramatically increase exposure for your business. If people engage positively with the content you produce, you will be noticed, your content will be shared with a much wider audience and prospects will be more likely to want to do business with you.
So, to give your video the best chance of going viral, it needs to captivate your audience. Here are 7 steps to follow to help your next video go viral.
1. Understand your target audience
Identifying your audience is the first step to your video going viral. If your target audience is men over 50 who primarily use Facebook, you don’t want to produce videos that are geared towards women under 30 who use TikTok. The aim is to create content that potential customers want to engage with, so it is important to spend time working out who your audience is.
2. Create high-quality videos that tell a story
Using storytelling techniques will help you make your video engaging and memorable to your audience. Keeping it clear and concise will also help to keep your views engaged, as no one likes to watch videos that are unclear and seem chaotic. Be sure to also use thumbnails that are relevant to your brand and captions that entice people to want to view your content and engage with it.
3. Utilise paid advertising
When used correctly, Google Ads can help your content connect with a larger audience. You can set your target audience so your video can reach people with specific interests that align with your business. Platforms like Facebook and Instagram also offer a paid ads feature, so it is important to do your research as to which platforms your target audience uses most frequently.
4. Optimise for SEO
SEO is more important than people think. Simple things like using relevant keywords in the title, description, and tags of your videos can help it gain exposure. This is because it makes it easier for people to find your video through search engines, so spending time understanding SEO can be hugely beneficial.
5. Create shareable content for social media
Encourage viewers to share your video by creating a message that resonates with them and makes them want to share it on their social media platforms. Having your video shared across multiple channels is a great way to grow your audience, generate more customers for your business and get exposure for your brand.
6. Use a professional video production company
Using a professional video production company has several benefits, and it could be the difference between success and failure for your video. When choosing a video production agency, it is important to choose a company that aligns with your brand and will help you produce content that will stand out from your competitors and that you can be proud of.
Need some help?
Wildwood Media is a professional videographer company that will help you create professional and engaging videos for your business or non-profit. We specialise in corporate filming, promotional video & PR, and videos for social media and want to help you turn your video production ideas into reality.
To find out more about how we can turn your vision into a first-class, memorable video you can be proud of, schedule a call with us today to get your next film project for your business or charity started.