Hiring a Video Production Company vs. D.I.Y. Video production

Wondering whether it’s better to hire a video production agency or make your own videos? This guide takes a closer look at the pros and cons of each option.

In the digital age, video has become a massively powerful tool for businesses to engage their audience and drive results. Six or seven years ago, video advertising was mostly done by larger brands and companies.

But with the rise of social media and video-sharing platforms, smaller businesses and even individuals can create and share high-quality videos to connect with their ever-growing digital audience.

Whether it’s showcasing your products or services, telling your brand story, or creating compelling content for social media, video can take your marketing efforts to new heights and bring in new customers.

But when it comes to producing high-quality videos, many businesses find themselves at a crossroads: should they hire a professional video production company or attempt the do-it-yourself (D.I.Y.) route? It’s often cheaper to film things in-house, but the difference in quality from a professional is instantly noticeable to your audience.

You’re here to figure out if hiring professionals is really worth it for your business. At Wildwood Media, we’re here to demonstrate the pros and cons of both options, helping you make an informed decision that aligns with your goals, budget, and resources.

Why Hiring a Video Production Company is Worth the Investment

Creating visually stunning and compelling videos requires a level of skill, knowledge, and experience. Professional video production companies have a team of industry experts who understand the art and science behind creating impactful visuals for your business, boasting 4K resolution visuals for crispness and detail, audio captured at 320 kbps for pristine clarity, and seamless camera work.

From scriptwriting to cinematography, from sound design to editing, they know how to craft a narrative that resonates with your target audience and achieves your goals.

While anyone can pick up a camera and press record, professionals bring a level of finesse and creativity that sets them apart. They have an eye for detail, an understanding of visual storytelling techniques, and the technical know-how to make your videos stand out.

As a business owner, your time is valuable. By outsourcing your video production needs to professionals, you free up your schedule to focus on what you do best – running your business.

Producing high-quality videos involves a lot. Including concept development, pre-production planning, shooting, editing, and post-production, each step requires significant time, effort, and attention to detail. When you hire a video production company, you gain access to a dedicated team who will take care of every aspect of the process.

They’ll handle the logistics, coordinate shoots, and ensure all the necessary elements come together seamlessly. This allows you to stay focused on your core responsibilities while leaving the video production in capable hands.

Lights, camera, equipment! The most significant reason for working with a professional video production company is access to their state-of-the-art equipment and resources. From high-definition cameras to specialised lighting setups, and professional audio recording tools to advanced editing software, they have everything needed to create stunning videos.

Investing in top-quality equipment can be costly, especially for businesses that only need occasional video production. By hiring a video production company, you can make the most of their specialist equipment without having to make a significant upfront investment. This ensures your videos are produced using the latest technology, resulting in a polished final product that leaves a lasting impression on your audience.

Why You Might Produce Your Own Video Content

While hiring a professional video production company is definitely worth the investment, there are situations where taking the do-it-yourself approach and handling video production in-house might be the better option.

For businesses operating on tight budgets or looking to allocate resources efficiently, producing your own video content can offer a cost-effective solution. With advancements in technology, creating decent-quality videos has become more accessible than ever before. Today, smartphones boast impressive built-in cameras, and basic video editing software is readily available.

As a business owner or marketer, nobody understands your brand better than you do. Handling video
production in-house provides complete control over every aspect of the process – from ideation to execution. You have the freedom to experiment, try new ideas, and adapt quickly based on feedback.

Moreover, the speed and agility of executing D.I.Y. video projects allow you to respond promptly to market trends and timely events. Whether it’s creating a social media video to capitalise on a viral trend or addressing customer queries through an engaging tutorial, producing it yourself enables you to be nimble and responsive.

In today’s age of authenticity, consumers value transparency and relatability more than ever before.
In-house videos offer the opportunity to tell authentic stories, share behind-the-scenes footage, and create a sense of intimacy between your brand and its followers. This rawness and vulnerability can foster stronger relationships, resulting in increased loyalty and engagement.

Choosing Between the Two

Decision time! Videos have become a vital aspect of every brand’s marketing plan. YouTube sees 2.6 billion users around the world watch videos on the site every month. In 2022, users in the United Kingdom spent more than 27 hours on average a month using TikTok.

Now more than ever, capturing your digital audience Now that we’ve explored the benefits of hiring a video production company and delved into the advantages of D.I.Y. video production, let’s dive deeper into some crucial considerations to help you make an informed choice:

When it comes to allocating your marketing budget, you need to evaluate the return on investment (ROI) each option offers. Hiring a professional video production company typically involves higher upfront costs due to their expertise, equipment, and resources.

However, their ability to produce high-quality videos that resonate with your target audience may yield significant long-term benefits.
On the other hand, in-house video production requires minimal financial investment but demands a substantial allocation of internal resources. You’ll need to consider the skill set of your team members, the time commitment required for planning, shooting, and editing, and the impact it may have on their primary responsibilities.

Producing compelling videos that captivate your audience is no small feat. It requires a wide range of skills, from storytelling and scripting to camera operation and editing. If you have individuals with a background in videography or experience in creating engaging visual content, they may be well-suited to handle video production internally.

However, if your team lacks the necessary expertise, outsourcing the task to professionals ensures you’ll end with high-quality videos that reflect your brand’s image.

The complexity and scale of your video projects play a significant role in whether to hire a video company or pursue the in-house approach. Simple videos such as customer testimonials, product demonstrations, or interviews may be manageable for an internal team with basic equipment and editing skills.

But larger-scale productions involving multiple locations, actors, special effects or intricate post-production requirements are best handled by experts. Professional video production companies have the experience, resources and creative vision needed to bring complex ideas to life effectively – why not put them to good use?

Video Production You Can Trust

Ultimately, the choice between hiring a video production company or pursuing the D.I.Y. route depends on your specific needs, resources, and what you want to see in your video content. If you’re making quick short-form videos just for fun or as part of a viral trend, then there’s nothing wrong with filming it yourself. Remember, hiring a video production company brings expertise, saves time, and grants access to top-notch equipment. With the power of video in their hands, you can captivate your audience, amplify your message, and make a lasting impact.

At Wildwood, we’re dedicated to turning your video vision into reality. Our team of industry experts is equipped with the skills, creativity, and technical know-how to make your brand stand out in the crowded digital landscape. As a full-service video production company, we specialise in live-stream filming, promotional brand videos, videos for social media and much more. We help charities, organisations, and businesses across London, Northampton, and Kent to bring their ideas to life by producing high-quality films they can be proud to show off.

Don’t hesitate – reach out to us today. Your brand’s success story starts here, and we’re eager to be a part of it. Let us take the hassle out of your video production and create professional videos that will captivate your audience and get you the video content your business deserves. Contact us now, and let’s create video content that shows your business at its best.