How to incorporate live streaming video into your event

Hosting an event can be a mammoth task, so the thought of incorporating a live stream video can make it even more daunting. A live stream video requires a lot of planning, coordination, and technical expertise, so it is important to make sure you know what you are doing.

Although a live stream video can be risky – after all, it is live! – the benefits of having one at your next event can make the extra effort well worth it.

Some of the benefits include:

  • No capacity limitations – you can invite as many people as you like as you will not be restricted by event capacity.
  • Accessible to a wider audience – you can reach more people as there are no geographic limitations.
  • More engaging experience for viewers – people can engage online whilst the event is ongoing, commenting and sharing their thoughts in real-time and giving you more exposure to their internet friends.
  • The event can be archived – once archived it can be viewed at any time so your audience can enjoy it for years to come.
  • You can incorporate footage in promotional material and social edits ready for your next event!

So how do you incorporate a live stream video into your next event?

Choose the Right Platform

The first step to incorporating live streaming into your event is to choose the right platform. There are many different options available, such as YouTube Live, Facebook Live, Instagram Live and even TikTok Live. Each platform has its own features and benefits, so it’s important to choose the one that is best suited to your event and where you have an audience – there is no point putting in all this effort for a live stream video if no one is there to watch it!

Plan Your Content

Once you’ve chosen a platform, the next step is to plan your content. Think about what you want to show your audience, and how you want to present it. Will you be streaming an award ceremony, a conference, a live performance, or a panel discussion? Will you have multiple cameras and angles, or will you simply use a single camera? When planning your content, it is also important to consider technical requirements such as lighting, sound, and internet speed, as these will greatly impact your results.

Test Your Equipment

With live streaming, there are no do-overs, meaning you only get one shot at it. To minimise the chances of any mishaps on the day, be sure to test your equipment. This includes your camera, microphone, and internet connection, so your live stream video will be seamless. It is also a good idea to bring spare equipment with you just in case you experience technical difficulties during the main event. Doing a test run with a small audience or a group of friends to get feedback on your content and presentation will help make sure everything goes smoothly for the real thing.

Promote Your Stream

In the run-up to your event, it is important to promote your live stream video to ensure that you reach a wider audience. Use social media, email marketing, and other social channels to promote your event and encourage people to tune in to the real thing. You can also create a landing page or a registration page to capture leads and help build your audience.

Whether you’re planning a conference, a concert, or a business seminar, incorporating live streaming can help you reach a wider audience and increase engagement.

Need some help with your live streaming?

Wildwood Media is a professional videographer company that will help you create engaging videos for your non-profit or business. We specialise in corporate filming, promotional video & PR and conference and live stream filming.

We work with businesses, organisations and charities across Kent, Northampton and London and help create high-quality videos that are engaging and get results for our customers.

To find out more about how we can help, schedule a free 30-minute call with us today and let us help you make your next live stream event a success.