Running a business can be tough. Whether you’re just starting out or have years of experience, it takes a lot of hard work and dedication to make it a success. With the rise of technology and social media, there are now more creative ways to reach your audience, and video is one of the most popular and engaging ways to do so.
In this blog, we will explore 10 uses for a business video that you might not have considered yet, that could help your business become even more successful.
1. Recruitment Videos
Recruitment videos are an effective way to attract top talent to your company. They showcase your work environment, team members, and workplace culture, giving potential employees a glimpse of what it would be like to work for your company.
2. Employee Training
Training videos can be used to train new employees on company policies and procedures. They are a great way to ensure consistency in training across different locations and departments, making sure members of your team are all on the same page.
3. Event Promotion
Video is a great way to promote upcoming events such as a conference, live event, or business seminar. Event promotion videos can build excitement, showcase speakers or attendees, and encourage people to attend.
Video can be a great way to showcase your testimonials from your previous clients. By showing the positive experiences of your previous clients, you can build credibility and trust with your potential customers. Video allows your audience to hear first-hand about the benefits of working with you, which can be much more compelling than simply reading a text-based review.
5. Customer Support
With 96% of people watching videos to explain how to use a product or service, it is important to have a video that shows this. A customer support video can also be used to troubleshoot common issues or answer frequently asked questions. It can also illustrate key concepts, benefits, and features of your product or service in a fun and engaging way.
6. Company promotion
Video is an effective way to show your audience who you are and humanise your brand. Behind-the-scenes videos provide a unique opportunity to offer customers an intimate look at your company’s culture, values, and daily tasks, which can help them feel more connected to your brand. As a result, customers are more likely to choose your product or service because they feel a sense of loyalty and familiarity with your brand.
7. Company History
Your company’s story and history are essential components of its brand identity. By sharing your story through video, you can give your audience an engaging and memorable experience that helps to build trust and loyalty. You can also use this video to showcase your company’s values, accomplishments, and milestones.
8. Virtual Tours
A business video is an excellent tool for offering virtual tours of your facilities or the products you offer. Using a video to give a virtual tour will allow potential customers to get a detailed view of your workplace or products from the comfort of their own homes, whilst still building that connection.
9. Industry Insights
Position your company as a leader in your industry by creating videos that offer insights and current trends. These videos can be shared on social media or embedded on your website, establishing your brand as a knowledgeable authority in your industry.
10. Employee interviews
What better way to get to know your company than by letting customers get to know the people behind it? This is especially effective for smaller businesses as it helps to build a sense of trust and rapport with potential customers. By featuring the faces and stories of the individuals who make your business possible, you can create a more personal and relatable brand image.
So there you have it – ten ways to help you utilise your business video and use it to engage with your audience in a new and exciting way.
Need help with your video?
Wildwood Media is a professional video production company specialising in corporate filming, recruitment & training films, promotional videos & PR, films for charities, and much more. We work with businesses, charities and organisations across London, Kent, and Northampton and pride ourselves on helping our clients create engaging and enjoyable videos.
Our experienced videographers have years of experience, so you can trust that you will be in good hands with a professional team that cares about your business.
Schedule a free 30-minute call so we can discuss your ideas and how we can help you create a business video you will be proud of.