What is a Corporate Video?

By Wildwood Media | March 9, 2017

As a corporate video production company we are often approached by people who are interested in having a custom video created for their business – perhaps they’ve heard the buzz that video production is a great tool for marketing – and their first questions are usually related to finding out what a corporate video is. We recently covered a lot about corporate video in our last blog, but let’s delve a little deeper.

A corporate video is a video that is created to be used by a company, usually for training or marketing purposes. It first became popular in 1980s America but quickly spread worldwide and now, in 2017, it is one of the most effective ways to inform customers and market a product or service. Video production is big business and now companies, large and small, are realising how useful it can be.

Creative Business Videos in the Modern World

There are a lot of different ways creative business videos can be used in the modern world. The most popular are promotional videos such as advertisements and marketing videos to sell a product. However, creative videos can be made for any purpose and are even used for non-promotional reasons such as health and safety films, training videos and on-site ‘welcome’ videos.

As technology has advanced it has become easier to design, build and share corporate videos. This is why it is so important that the right message is portrayed, and the video is engaging and informative. After all, what’s the point of having a production company create a corporate video for your business if there isn’t any useful information for the viewer.

The Importance of Corporate Videos

If a corporate video is creative and engaging there is a high chance people will want to share it. Whether it is shared on Facebook, Twitter or elsewhere sharing videos is a great way to spread awareness and reach a wider audience. This not only helps brand awareness but also has many benefits in terms of SEO and your company being found online.

In today’s online world people are used to getting information quick and in bite size amounts. Whereas a long 15 minute video that’s full of information may have been the desired route to take, now shorter videos that really pack a punch are much more effective. This is only heightened when you consider that shorter videos can be uploaded to YouTube and other websites.

Video Production for Your Business

If you are interested in having a custom video made to market your business, get in touch. At Wildwood Media we specialise in providing corporate videos to all types of businesses and are able to design, build and create the perfect video for your needs. Contact us today to find out more.

Here’s just a small example of the different styles of corporate video productions that Wildwood Media have produced. You’ll see a range of styles, lengths and cost levels. Each video has been thought through, planned and discussed specifically for the client and their project.