Hosting an event in London can be an exciting experience, but it can also be a mammoth task. The thought of incorporating a live stream video into your event may make the task seem even larger, but it can be a great way to make it even more engaging and accessible to people all over the world.
However, livestreaming can be a complex process that requires a lot of planning, coordination, and technical knowledge, so it’s important to make sure it is done correctly.
To help you navigate the process, here are some tips on how to incorporate livestreaming into your next London event.
Choose the Right Platform
The first step to incorporating livestreaming into your event is to choose the right platform. There are many different options available for livestreaming, including YouTube, Facebook, Instagram, and even TikTok. Each platform has its own features and benefits, so it’s important to choose the one that is most suitable for your event and where you have an audience – there is no point putting in all this effort for a live stream video if no one is there to watch it!
Plan Your Content
Once you’ve chosen a platform, the next stage is to plan your content. Think about what you want to show your audience, and how you want to present it. Will you be streaming a conference, an award ceremony, a live performance, or a panel discussion? Will you have multiple cameras and angles, or will you use a single camera? When planning your content, it is also important to consider technical requirements such as sound, lighting, and internet speed, as these will greatly impact your results.
Test Your Equipment
With livestreaming, there are no do-overs, meaning you only get one shot to get it right. To minimise the chances of any mishaps on the day, be sure to test your equipment. This includes your camera, microphone, and you’re your internet connection, so your livestreaming video will be seamless. It is also a good idea to bring spare equipment just in case you experience technical difficulties on the day. Doing a test run with a group of friends or a small audience to get feedback on your presentation and content will help make sure everything goes smoothly for the real thing.
Promote Your Stream
In the run-up to your event, it is important to promote your livestream to ensure that you reach a wider audience, especially if you’re hosting your event in London, one of the most diverse and bustling cities in the world. Use social media and email marketing to promote your event and encourage people to tune in to the real thing. You can also create a registration page or a landing page to capture leads and help build your audience.
Archiving Your Event
Another benefit of livestreaming is that you can archive the event, making it accessible to those who couldn’t attend the live event. This means that your audience can enjoy your event for years to come. You can also incorporate footage from your live stream in your promotional material for social media, which is great for generating buzz around your next event in London.
Whether you’re planning a conference, an award ceremony, or a panel discussion in London, incorporating livestreaming can help you reach a wider audience and increase engagement.
Need some help with your livestreaming event?
Wildwood Media is a professional videographer company that will help youcreate high-quality videos that are engaging and get results for your business or non-profit.We specialise in conference and live stream filming, corporate filming, social media videos and much more.
To find out more about how we can help, schedule a free 30-minute call with us today and let us help you make your next livestream event a success.