What was once a funky contraption you’d only see in sci-fi films on the big screen has now become mainstream. And you should be using them. We are, of course, talking about drones… Those flying robots in the sky that made headlines for shutting down Gatwick airport. But aerial filming (when used by professionals following strict safety protocols) adds a huge amount of value to your film.
Yet so many businesses and organisations don’t make use of them because they worry they’re going to be too costly, confusing, or difficult to work with.
The truth is, this method of filming is no longer just for the box office – it’s more accessible and affordable. It’s a brilliant addition to your film too – not just for aesthetic reasons but for practical ones too.
Still not convinced? It’s time to change that! Here are 5 reasons aerial filming is good for your business…
1. Stand out from your competition
Regardless of your business model, one of the most important aspects of marketing is to stand out from your competition. And what better way to do this than by adding a bit of ‘pizzazz’ to your marketing collateral? Aerial drone footage is brilliant for adding something extra to your content – and once you’ve captured that footage, it really does all the work for you, morphing an otherwise bland bit of content into something visually stunning simply by injecting an aerial shot into your visuals. Take a look at some of the aerial footage we’ve shot to see what we mean here.
2. Handy for recruitment
Losing out on the best people for the job to the competition is a bitter pill to swallow. And with 82% of candidates now searching for jobs on-the-go you need to be able to stop them in their tracks. Video that utilises something as eye-catching as aerial filming means you’re much more likely to ooze professionalism and stand out from the other job ads, giving you a far greater chance of enticing top candidates to apply.
At Wildwood Media our expert film crew know exactly how to create a compelling recruitment film that people will connect with quickly so you’ll lure the best people for the job.
3. Create buzz with behind-the-scenes
Expanding your business and want to create some buzz around it? Aerial filming is fantastic for showing the ‘behind the scenes’ of your business expansion. Footage can even be sped up to create a time-lapse effect to showcase the journey your organisation has gone through during the process (let’s be honest – everyone loves a bit of before and after, and watching the process unfold at speed is mesmerising).
Any business can utilise drone footage.
- Take your audience on a tour of your facilities.
- Show off the manufacturing process of your products
- Reveal the work that goes on behind the scenes for an event
This list goes on. Drone footage is versatile and gives a more candid look at what you do for your customers. This transparency builds trust in your business which in turn converts to sales!
4. Perfect for livestreaming
We’ve seen just how important livestreaming is over the past 2 years and aerial footage can really spruce things up in this department. While traditional livestreaming (using one single camera that doesn’t change position) can sometimes turn into a bit of a bore-fest, injecting some drone footage into the mix can really keep things interesting. You’ll be able to add depth to the footage and create a wholly immersive experience for the viewer holding their attention for longer to avoid that drop off when it comes to viewer numbers.
5. They’re cost-effective
Believe it or not, aerial filming is very cost-effective. In fact, for the quality, practicality, and wow-factor you get from using them, we’d even go so far as to say they’re a steal! Gone are the days of having to own a helicopter and have your own private pilot to get great aerial footage. A bird’s eye view is no longer limited to elite filmmakers with bulging wallets. Drones are mainstream. Which means they’re accessible, easier to manage, and often within the most modest of budgets.
Safety first – hire the professionals
It is, however, important to remember that while aerial filming is fantastic, it’s not without risks. We wouldn’t recommend you just go out and try this yourself so it’s important to hire trained professionals who know what they’re doing.
At Wildwood Media we take the responsibilities of drone filming seriously and are well versed in completing associated risk assessments in a variety of environments. Not only do we make sure we’re in tune with all the current rules and regulations relating to aerial filming, but we use a fully CAA licensed pilot and are comprehensively insured. We also ensure we check every location before we start filming so that everyone who needs to know of our presence is informed (we want your organisation to make headlines for your remarkable film, not for bringing down a Boeing 737 on its way in to land!)
When you work with us you’ll get more than just brilliant aerial drone footage – you’ll get peace of mind that your film crew has the experience to pre-empt any challenges you might face, and know-how to navigate them safely. So whether you’re looking for a promotional video, a recruitment video, or social media content, if you’ve got a project you’d like to discuss, schedule a free 30-minute call with us today.