Video content is a great way to create engagement, but there’s no denying it can be costly and time-consuming. That’s why you must know that the content you’re creating will bring you a great return.
But how can you ensure your video content is going to achieve this?
In this blog, we’ll discuss how to achieve optimal return on investment (ROI) to ensure you invest time and money in video content that will work hard for you.
A recent survey found that 86% of businesses now use video as a marketing tool. So how do you stand out from the crowd?
The truth is that achieving a positive ROI will come at a cost.
Potential costs include outsourcing video production and equipment, time spent by staff participation in the project, cost of costume, locations, actors and other resources, and marketing and promoting the finished product.
However, an engaging video can be an economical promotional activity even for a smaller business. Involving a professional team of filmmakers who can handle every aspect of a project efficiently and with minimal disruption can increase your ROI and help you save money in the long run.
For example, instead of relying on all-new footage for every video project, the right video company will help you maximise your investment by identifying opportunities to repurpose old footage and keep costs to a minimum.
Calculating ROI On Video
Calculating your ROI on a video project is not always straightforward. The outcomes you seek may not present as an obvious measurable, such as income.
When you set softer goals for your video, such as raising awareness, or training quality, you need to be more creative with how you will measure success. Somebody must map this out during the planning stage to ensure there are clear calls to action (CTA) in the video. That way, you can measure ROI by the number of responses to the CTA.
Alternative ways to measure ROI from your video marketing
You can measure ROI from a video project in several other ways too. These include user feedback, which is excellent for recruitment and training videos. Ask users in a closing questionnaire whether the video material was explicit and easy to understand.
Numbers of views and contacts, and enquiries are also key measurables on the impact of your video project. Don’t forget to ask customers or enquirers how they found your business. Also keep track of how effective the video has been in generating enquiries.
You may find a video impacts positively on website traffic; social media likes and follows, subscribers to mailing lists and other contacts. Over time, you’ll have plenty of data to assess the effectiveness and ROI of your video marketing.
Video production in London
Wildwood Media is a leading video production company in London and the south east, with clients nationwide. We create engaging video content to drive a positive return on investment for clients large and small across London, Kent, the home counties and further afield.
We pride ourselves on producing professional content at a competitive cost. With the client’s goals always at the forefront of our minds.
Book a call with us today to discuss your project. We can’t wait to bring your vision to life!