The Importance of Online Video Marketing for Your Business

As the online world grows and more and more people head online to find businesses and products, it is important that your business marketing moves along also. This is where online video marketing for your business comes in. Corporate videos have found their way onto the web and have been solidified as a key influence on potential customers, making business video production important. When it comes to marketing your business it is important to do it in a way that puts you in line with your competitors. After all, these are the businesses you are trying to outshine. Failing to get on board with this useful marketing strategy can hold you back and hinder the successes of your business online.

Why Business Video Production is Key to Your Success

There are a tonne of benefits to using video production as part of your SEO strategy and when stripped back, videos do help SEO and help to drive traffic to your website. However, in business, the main focus is the customer and video production is an ideal way to:

  • Highlight what your company does, the services you provide and the products you sell. Videos are a great way to explain a business in a clear, fun and easy way without lengthy reading or web pages packed with information. This is why customers generally retain more information about a company after watching a corporate video.
  • Create an overview of any aspect of a company. When they are created videos are tailored to a specific area of the business, depending on what needs to be focused on. This can be a specific product, the staff or an ongoing project. It’s a great tool to show off where the business strengths are.
  • Give authenticity to your business. There is a preconceived notion that only big, successful companies have corporate videos produced by video content providers and whilst that is simply not true – videos work just as well for small and medium enterprises – it does garner a great deal of respect and is seen as impressive when a business uses video marketing. This is great news for smaller businesses.
  • Boost conversions and sales. Statistically, video marketing is one of the best ways to boost sales as it has such a high conversion rate. A large number of people who watch a video on a company are likely to contact them or find out more, more so than any other form of digital marketing.

Video is not strictly restricted to online usage and many businesses benefit from using video in store for promotional purposes.

Corporate Video Production

When it comes to understanding why video production is so important, it is key to focus on the fact that it increases conversions, is engaging to customers and is an exciting way to promote a product, service or business. Corporate video production can appear daunting and knowing where to start can be tough, especially if you’re not of the creative type. However, there are tonnes of video content providers, such as those here at Wildwood Media, that are skilled and experienced in creating the perfect customised corporate video for your business.