If you are looking for a corporate video, you will have to choose between animation and live-action. Both have their advantages, so it’s important to choose the one that’s best for your business.
The Pros and Cons of Animation and Live Action Video
- Live Action is ‘Human’ and Personal – It’s important for a business to appear human and this is where live action business video comes in. A target audience responds well to human faces, human emotion and human interaction. These aren’t present in an animated video, which can be a problem if your business relies on face to face contact. If you are looking to build a strong relationship with an audience, live action video is often best.
- Animation is Simple and Clear – If you have spent any time thinking about having a corporate video made, you will have considered animation for business. Animation for business is beneficial if you are trying to convey complex information or explain a confusing subject, as animation does a good job of showcasing ideas in a clear and simple way. It’s ideal if something needs to be explained to an audience, as animation focuses on the relevant points. There’s no worry of information being lost, something that can happen with live action business video.
- Live Action Video Can Be Quicker to Create – If you are looking to have a video created and uploaded as soon as possible, live action is usually better. This is because live action business videos are often quicker to make, as everything can be organised and filmed in a few days. With animation, there’s a lot more to do. It’s also a lot easier to edit an animated video further down the line, something that’s very difficult with live action.