Why Video is More Important Than Ever for Business During Coronavirus (COVID-19)

Why Video is More Important Than Ever for Business During Coronavirus (COVID-19)

Whether it’s for marketing or informative purposes, video has always been an effective and useful tool. However, with COVID-19, video is more important than ever before.

How Video Can Help a Business During Coronavirus Lockdown


  • It’s an Effective Way to Convey Information – When it comes to conveying information to a target audience, there has always been a big focus on written content. However, video is often the most effective way of doing things. It can be a lot easier to provide a target audience with information in video form, as it’s extremely visual and engaging. Information given via video is also highly likely to be remembered.


  • It Builds a Relationship With a Target Audience – There are a lot of businesses out there, which means that you need to connect with a target audience. If you want a target audience to choose you over competitors, a strong relationship is a must. This is a lot easier to do with video, as it’s not simply words on a page or an infographic.


  • It’s a Good Way to Gain Engagement and Shares Online – If you spend any time at all on social media, you will know that videos are commonly shared. When a video provides useful information or some comedy, someone is likely to share it with friends and family. This increases the number of people seeing the video and therefore increases the number of potential customers.


  • It Builds Trust and Credibility – A lot of people underestimate the impact a video can have on how an audience views a business, but any corporate video company will tell you that it’s a great way to build trust and credibility. With video, the target audience can put a ‘face to the name’ of a business. They’ll get a better idea of who you are, what you do and where your expertise lies.


In order to have the best chance of video success, it’s best to enlist the help of a corporate video company. At Wildwood Media, as a video production company in London, we offer a wide range of corporate video production services. Contact us today to find out more about who we are and what we do.


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